The Era of the Experience
User experience or UX design is all the rage in the business world. Last years' way of designing for web and marketing are gone and the user’s experience is the focal point for big companies.
Now you may not be able to hire a UX designer at your company, but you should start to look at how user’s experience your website, purchasing process and your products or services.
Here are 3 ways that your company can implement user experience into your business.
First, you’ll need to create a brand story. A brand story is the first step to understanding how your clients purchase from you. It gives you the pieces to develop a brand narrative that can be used in networking, website/product design and content, sales calls and marketing.
Next, you want to feel into your company’s brand and set the tone. This might all sound like fluff, but when you get the tone right, people know what to expect from you. So many businesses don’t know how to get the attention of new customers. Set your focus on the tone of the brand, and the right graphics and content will come together so much easier. Stop wasting your marketing dollars on a message that isn’t landing.
Lastly, listen to the people. We are in business for the people and I am so glad the Era of the Experience has arrived. I could talk forever about the way customers should be handled within companies, however at a minimum, a company needs a way to track what people are saying about their products and customer service. A simple online form can be plotted onto a spreadsheet, so you can see what needs improvement.
I love that people are starting to care how people feel when using their services and website. As we turn over into the new age of business, you’ll need to keep up and connect with your customers. When you buy a website from me the entire design comes from the brand story. So let’s write some great content together and get it into your website. ...